Swedish-born, New York-based. After more than a decade in the luxury industry, including global PR and commercial growth roles at Eton Shirts, Elin launched her own consultancy in New York in 2022, helping premium and founder-led brands build strategic partnerships, experiences, and market presence across fashion, wellness, lifestyle, and hospitality.

Past and current clients include Hästens, Robert Talbott, Joyn Studio, BelarteSTUDIO, the Consulate General of Sweden in New York, Business Sweden in the US, and Ducks in a Row Group.